The Floorr: Revolutionizing Digital Styling for Personal Shoppers

In the ever-evolving world of luxury fashion, a new startup is making waves. The Floorr, launched earlier this year, is transforming the digital styling experience by empowering personal shoppers and stylists with innovative tools to grow their businesses.

Key Features

• Available on web and iOS devices
• Tools for conducting sales
• Hosting tailored styling sessions
• Creating mood boards
• Engaging in text or voice chats with clients

New "Styling Sessions" Tool

The Floorr recently introduced a new feature called "Styling Sessions," allowing stylists to:

• Create complete outfit looks
• Use products from The Floorr's marketplace
• Upload images or take pictures of in-store items

Funding and Support

The company has announced a $1.7 million pre-seed funding round, backed by:

• Carmen Busquets, Net-a-Porter co-founder and investor (also an adviser for The Floorr)
• Nigora Tokhtabayeva, jewelry designer and founder of Tabayer

Founder's Vision

Lupe Puerta, founder of The Floorr, started her career as a sales associate at Harrods in 2000 and later led Net-a-Porter's personal shopping service. Her goal is to provide personal shoppers with tools to:

• Be agile
• Create beautiful content in one place
• Have instant interaction with customers
• Access business analytics

Stylist Benefits

• Sales dashboard displaying analytics (clicks, orders, items sold, earnings)
• Access to a wide selection of luxury items through partnerships with high-end retailers
• 80% commission from sales (higher than typical retail settings)

Consumer Experience

• Connects customers with personal stylists remotely
• Invitation-only client app
• Average order value: $2,500
• Highest order this month: $130,000

Future Plans

• Android version scheduled for late 2024
• Introduction of video chat capabilities

The Floorr is positioning itself as a game-changer in the luxury fashion industry, providing a comprehensive platform for personal stylists to thrive in the digital age.